Try to piggyback on these events with news of your local endeavors.
Capitalize on other child care events
Invite an advocate to submit an op ed about key issues to the editorial page editors. Invite speakers who are willing to be interviewed by the media, and inform the media.
Offer to send pictures or invite media photographers to visit family child care homes, centers or a local related event.
Don’t be shy about creating an event just for this purpose. Most importantly, don’t forget to use this day as an opportunity to generate a positive image of child care and your child care program. Make sure people understand and appreciate your contribution to the people and businesses in your community.